HISTORY
SINCE 1928
THE ORIGINS
Armenian-born Stefano Serapian and his little brother Aramays fled from a raging conflict in their home country. Weathering many adversities, they reached Italy in the early twenties, settling first in Venice and then in Milan.
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1928
Serapian started crafting his first fine leather goods on his own. He would cycle around Milan selling them, slowly broadening his horizons to other towns in Italy. It was during one of these trips that he met Gina Flori, a dynamic woman with a refined taste. Later on she would become his business partner... and eventually the love of his life.
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1945
Serapian set up his bespoke atelier in the heart of Milan. In this milieu of excellence that attracted the well-heeled ladies and elegant gentlemen looking for something unique, Stefano and Gina worked side-by-side, flanked by expert craftsmen.
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THE 1950's AND 60's
Serapian’s bespoke creations in enticing colors and luxurious materials quickly caught the attention of the international jet set and of the Golden Age celebrities. With the post-war rebirth, Milan established itself as the heart of design and creativity in Italy: Serapian reached its heyday.
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THE SECOND GENERATION
The special seed planted by Stefano Serapian continued to blossom well after he passed away in 1972 with his son Ardavast taking the helm and spearheading the company into the future. True to family tradition, he did so with his wife Ani by his side.
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TODAY
Today, it is from the iconic Villa Mozart, an Art Deco landmark in the heart of Milan, that Serapian is writing its future. True to its heritage, the Serapian bespoke service remains the pulsating heart of the Maison, receiving expert clients under the guidance of Giovanni Nodari Serapian, a third generation member of the family.
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SERAPIAN STORIES
MILANO
Stefano Serapian chose the Lombard capital as his hometown, inspired by the energy pulsating across all areas, from design to architecture to fashion.
SPECIAL COUPLES
First Stefano and Gina, then Ardavast and Ani, the Serapians are a tight-knit family whose unwavering passion for design and fine craftsmanship fueled the company’s success.
14 - THE MAGIC NUMBER
St. Valentine’s day has a deep meaning for the Serapians. Stefano Serapian, his wife Gina, and their son Ardavast were all born on February 14. Pure coincidence or a sign of destiny?
MOSAICO
In 1947, Stefano Serapian introduced Mosaico, an intricate mosaic-like weaving process made with strips of lamb nappa leather, which remains one of the Maison's icons.
VILLA MOZART
Serapian’s home is Villa Mozart, a refined Art Deco landmark in Milan. Designed by iconic architects Aldo Andreani and Piero Portaluppi, the Villa perfectly captures the Maison’s spirit.