Serapian x QMike

For the occasion of the 96th edition of Pitti Uomo in Florence, Serapian embarked on a co-creation project with British talent QMike. Serapian invited QMike to attend the event in Florence, where he created a series of unique images featuring Serapian creations. He told the story of the Maison through his own personal style, with particular focus on the handwoven Mosaico craft, an emblem of the Maison since the 1940s.

For his first time in Florence, he had the opportunity to explore the historic city center and discover the importance of the Made in Italy tradition which is an important part of the Maison’s heritage. QMike’s striking and artistic shots highlighted the dynamic and masculine charm of the Serapian gentleman.