History

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If you need assistance in order to improve your shopping experience, please do not hesitate to contact us by email customercare@onlineboutique.serapian.com or by telephone at +39 02 3859 5666.

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HISTORY

SINCE 1928

Founded in 1928, the tale of Serapian begins in Milan, with 3 generations of family writing the story of the Maison rooted in beauty, excellence and italian high-craftsmanship.

THE ORIGINS

Armenian-born Stefano Serapian and his little brother Aramays fled from a raging conflict in their home country. Weathering many adversities, they reached Italy in the early twenties, settling first in Venice and then in Milan.

Artistic photomontage with photo of Stefano Serapian on the back of a bicycle and Milan Cathedral and Venetian gondolier in the background

1928

Serapian started crafting his first fine leather goods on his own. He would cycle around Milan selling them, slowly broadening his horizons to other towns in Italy. It was during one of these trips that he met Gina Flori, a dynamic woman with a refined taste. Later on she would become his business partner... and eventually the love of his life.

Steafano Serapian and Gina Flori - Serapian

1945

Serapian set up his bespoke atelier in the heart of Milan. In this milieu of excellence that attracted the well-heeled ladies and elegant gentlemen looking for something unique, Stefano and Gina worked side-by-side, flanked by expert craftsmen.

Serapian Stefano Milan - workshop and master artisans at work, creative design on stock photo

THE 1950's AND 60's

Serapian’s bespoke creations in enticing colors and luxurious materials quickly caught the attention of the international jet set and of the Golden Age celebrities. With the post-war rebirth, Milan established itself as the heart of design and creativity in Italy: Serapian reached its heyday.

Artistic photomontage with Steafano Serapian and Gina Flori - Serapian

THE SECOND GENERATION

The special seed planted by Stefano Serapian continued to blossom well after he passed away in 1972 with his son Ardavast taking the helm and spearheading the company into the future. True to family tradition, he did so with his wife Ani by his side.

Serapian family photo on creative background design

TODAY

Today, it is from the iconic Villa Mozart, an Art Deco landmark in the heart of Milan, that Serapian is writing its future. True to its heritage, the Serapian bespoke service remains the pulsating heart of the Maison, receiving expert clients under the guidance of Giovanni Nodari Serapian, a third generation member of the family.

creative design with note saying 'welcome to Villa Mozart' and Secret Tote Bag in Mosaico - Serapian

SERAPIAN STORIES

MILANO

Stefano Serapian chose the Lombard capital as his hometown, inspired by the energy pulsating across all areas, from design to architecture to fashion.

SPECIAL COUPLES

First Stefano and Gina, then Ardavast and Ani, the Serapians are a tight-knit family whose unwavering passion for design and fine craftsmanship fueled the company’s success.

14 - THE MAGIC NUMBER

St. Valentine’s day has a deep meaning for the Serapians. Stefano Serapian, his wife Gina, and their son Ardavast were all born on February 14. Pure coincidence or a sign of destiny?

MOSAICO

In 1947, Stefano Serapian introduced Mosaico, an intricate mosaic-like weaving process made with strips of lamb nappa leather, which remains one of the Maison's icons.

VILLA MOZART

Serapian’s home is Villa Mozart, a refined Art Deco landmark in Milan. Designed by iconic architects Aldo Andreani and Piero Portaluppi, the Villa perfectly captures the Maison’s spirit.

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