Feb. 24
A JOURNEY FROM MILANO TO TOKYO
FASHION WEEK FALL WINTER 2024
For the occasion of Milano Fashion Week, Serapian offered its guests an oneiric journey from Milan to Tokyo taking place in the iconic Villa Mozart, paying tribute to the upcoming opening of its new Japanese flagship store in Ginza.
Villa Mozart was transformed by plant artist Satoshi Kawamoto creating an extraordinary installation of Italian and Japanese flowers. Chiso, one of the oldest kimono-makers in Japan (Kyoto, 1555) was also invited to participate with the presence of a master painter showcasing his art live. From this partnership, a limited edition capsule collection of bags was introduced featuring “Oneiric Flowers”.
Part of this journey, the Maison also introduced the Ani Bag for Autumn/Winter 2024. Named after the wife of the founder’s son, it is an updated mini version of a bauletto travel bag part of the Maison’s archive. Subtle, elegant and folded at the sides to give a refined structure, like all Serapian bags the Anì is also perfect for those who are always on the go.
Friends of the Maison were invited to embark on this journey. Attendees included Bianca Brandolini, Filippa Lagerbäck, Leslie Kee, Derek Castiglioni, Ami and Amaya, Sara Rossetto, J'aimetoutcheztoi, Maggy Moon and Michi and Yoshi.
Villa Mozart was transformed by plant artist Satoshi Kawamoto creating an extraordinary installation of Italian and Japanese flowers. Chiso, one of the oldest kimono-makers in Japan (Kyoto, 1555) was also invited to participate with the presence of a master painter showcasing his art live. From this partnership, a limited edition capsule collection of bags was introduced featuring “Oneiric Flowers”.
Part of this journey, the Maison also introduced the Ani Bag for Autumn/Winter 2024. Named after the wife of the founder’s son, it is an updated mini version of a bauletto travel bag part of the Maison’s archive. Subtle, elegant and folded at the sides to give a refined structure, like all Serapian bags the Anì is also perfect for those who are always on the go.
Friends of the Maison were invited to embark on this journey. Attendees included Bianca Brandolini, Filippa Lagerbäck, Leslie Kee, Derek Castiglioni, Ami and Amaya, Sara Rossetto, J'aimetoutcheztoi, Maggy Moon and Michi and Yoshi.
