Serapian New Opening in Rome
Serapian opened its flagship store in Rome - via del Babuino, 71. Celebrities and VIP attended the opening party: famous film director Ferzan Ozpetek, Italian actresses Tea Falco, Giulia Bevilacqua, Eliana Miglio, film makers Ivan Cotroneo and Daniele Luchetti were among guest stars.
For this special occasion, Serapian created a "capsule collection" of its iconic models, made of archived fabrics coming from the Sixties, exclusively launched for this store opening in Rome.
One-off pieces expressing the exclusiveness of a brand that can boast am incredible Made in Italy tradition and still guarantee a bespoke service for customisation and personalization of each item. The Melinè, Miss Gina and Anì are bags featuring a colour-contrast panel of fabric textured with finely braided rope from the brand’s archives.
Chosen by super-stars like Bette Davis, Audrey Hepburn and Ingrid Bergman, these icons of elegance and quality are now ushering a new period, that of Serapian’s international development.
The real uniqueness of the limited edition collection (only 100 pieces available), lies in buying not only a product but also time and skills required to make it, Serapian’s cultural heritage and the excellence of more than 90 craftsmen.