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In 70’s Serapian presented a new collection of innovative products in line with the spirit of the times.

The new star of the show was Stepan, a spread cotton that was patented in the mid-seventiesand remained exclusive to the brand. This extremely resistand, waterproof material became the emblem of the firm, with its S etched all over that multiplies the value of its founder’s creative skill to infinity.

Lightweight and resistant, Stepan was an immediate hit for travel accessories, but also for handbags. Thanks to its versatility, Stepan is used for bags, suitcases, briefcases and wallets.

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Penny Logo

The penny logo, containing the founder’s initials, takes inspiration from Stefano Serapian’s own signature.

Constructing by superimposing its letters, the logo was conceived for use on products’ functional and ornamental elements such as zipper sliders and chains.

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Pearl Lock

Tested for the first time on the Gina bag, the “Pearl” lock is an effective example of how a functional element can be turned into a precious ornament, thus highlighting Stefano Serapian’s constant creative innovation and attention for detail.

The practical lock system is seen as a jewel and, through the use of prized material such as mother-of-pearl and shiny palladium, it becomes an ornament, giving the handbags a luminous, prestigious, distinctive touch.

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Doctor Bag

Designed for the first time in 1969, the DOCTOR BAG is the perfect union of style and functionality.

By then already famous for its bespoke items, the via Jommelli leather factory was asked by Milanese doctors to produce a bag for their professional use, voluminous enough to contain the apparatus, but at the same time handy, practical and long-lasting.

Taking inspiration from characteristic bags of Western movies doctors, Stefano Serapian designed the doctor bag, refining its features and details and employing, as usual, high quality materials.

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Melinè bag

Utmost care for the clientele’s needs and tastes, a long-time distinctive element of the brand’s philosophy, has often proven a source of inspiration and extraordinary success. This is the case of the Melinè bag, commissioned to Stefano Serapian in the early 1960s by a customer in search of a light, compact bag, suitable for incipient air travel, and able to replace her traditional washbag.

Stefano Serapian thus devised a bag with refined features, and a particular interior construction with different compartments, allowing contents to be arranged in a safe and efficient way, also thanks to its lock, again made of mother-of-pearl.

Initially made with exotic leather, MELINÈ was then produced in many other materials and colours.


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