"Being Unique": a book to celebrate Serapian 70th anniversary
Serapian presents a volume celebrating the brand’s first seventy years during Milan Men's Fashion Week.
Italian and foreign actors, guest stars and VIP attended the party at Martini Terrace in Milan (Gianmarco Tognazzi, Giulia Bevilacqua, Ellen Hidding, Barbara Snellenburg).
The marriage of Stefano Serapian, of Armenian origin, and Gina Flori marked the birth of a brand representing the values of Made in Italy craftsmanship . Their models tell a story, started in the 40s, about experimentation, insight and commitment, developing together with historical events and evolution of Milan and Italy. Serapian design, influenced by French cultural environment of 20th century, was very appreciated by world celebrities such as Audrey Hepburn, Ingrid Bergman and Frank Sinatra, evergreen icons of style and elegance.
"Being Unique" book describes the visionary and creative thinking of the founder, one of the very first designer trusting the importance of bespoke service and customisation of customers’ needs to make bags truly functional and original.
It is a sort of historical description of brand’s iconic bags: the Miss Gina, Anì, Melinè, Sciakè and Doctor Bag, models revealing curiousities and old family tales.
The book’s exclusive images from the brand’s archive (a heritage of over 6,000 models) and photos of the various steps of production, proove and confirm the brand's will to guarantee attention and care in details and craftsmanship.